PORTFOLIO: TOKYO SOCIAL MEDIA MARKETING: INFRARED MEDIA

Excellence in Social Media: Creating Campaigns

tokyo japan social media marketing promotion portfolio Infrared works with the best media and marketing experts in Tokyo who have experience with such clients as Fashion TV, Pacific Islands Club, Metropolis, and Redbull.

The following images were taken from a recent social media campaign for Pacific Islands Club. Two Miss Universe finalists, Chinatsu Hata and Ayaka Hanawa, were chosen to fly to Guam and experience the resort first-hand. They spent three days there enjoying the beach, windsurfing, shopping, and dining at the resort.

Example Campaign: Pacific Islands Club

Each day the two Miss Universe candidates shown above described their experience on their facebook, mixi, and blog communities. After the trip they posted a folder of images and videos of their experience for their friends, fans, and family to view and comment on. Links were provided to allow participants to view Pacific Islands Club`s website directly.

Pacific Islands Club was also supplied with a collection of natural images of the models enjoying their experience. Media from the trip was provided to PIC to create their own social network sites and blogs.

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Fun Fact: Did you know?

As a result of Burger King’s Whopper Sacrifice Facebook program they received 32 million media impressions which roughly estimated equals greater than $400,000 in press/media value. The cost of the program to BK was $50,000.