About Social Media Marketing: Become a Fan

Change is a constant. With the advent of the internet as an advertising medium, marketing strategies have to adapt faster than ever to the rapid and continual evolution taking place online to remain effective. Social marketing is a new wrinkle in this world that requires a new approach. Ideas and interactivity dominate this medium.

Unlike marketing revolutions in the past such as TV and magazines, social networks include everyone. Like it or not, your company is being talked about and your brand is being defined. The only question is whether or not to take control of this conversation. Do you want to leave it up to chance or lead the live conversation about your brand through intriguing interactive media that puts your company in the light that you choose ?

If Facebook were a country it would be the fourth largest in the world. Popular bloggers have regular viewership in the range of 40,000-100,000. Social networks have redefined the virtual map of the world and the image of your company is part of this new playing field.

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Communication and Interaction: Content Rules

In this new paradigm, brands are effectively created and products sold without the use of traditional ads, TV, magazines, etc. Best-selling products or brands are created through word of mouth, facilitated through digital communication networks. Social media marketing campaign examples for companies that have resulted in 3,000,000 dollars of products sold, a 500% increases in sales, and even a successful political campaign based on social media are listed at the bottom of every page of this website.

How can this paradigm shift and new communication technology be used to effectively create and influence potential clients? Infrared has the answer and the solution, customized for your product and brand. Contact us for details.

Fun Fact: Did you know? As a result of the importance and concentration put on social media in Obama`s presidential campaign, Obama`s followers on Facebook, Twitter, YouTube, Myspace, and Twitter was on average 380% more than McCain. Obama had 5 million fans on social media and raised 500 million in online contributions (compared to 34 million for McCain).