Social Media Marketing: Welcome to Infrared

Social networks rival the sizes of the largest nations in the world and send messages with the click of a button. Facebook alone has 350 million users. Individuals with popular blogs now have more influential power than magazines. S-Cawaii and other Japanese fashion magazine cover models have upwards of 100,000 views on their blogs everyday. Compare these numbers to the total circulation of such fashion magazines, which is only at 200,000 per month for the most popular, and it is easy to see that the way the world communicates has changed.

In these new communication networks, expensive budgets for temporary magazine and TV ads have been replaced by interactive and continuous online experiences as the most effective advertising money can buy. The key is engaging an audience through content that is worth watching and choosing the right distribution channel.

Infrared is a media and marketing group that specializes in creating the ideas, interactivity, and connections necessary for an effective social media marketing campaign. Social media does not replace traditional media marketing, but adds value to it by starting a conversation and community based on your brand through engaging media content.

Contact us today at: info@infrared-tokyo.com - 080-6550-1979

 

 

We Are Here To Help: About Infrared

Comprised of leaders of various media and technology related fields, Infrared is a collaborative effort of professionals in a unique position to launch and market your brand in this limitless
communication network.

Infrared has the top photographers, videographers, web developers, and popular models and talents to conceptualize and execute your social media marketing campaign. With social media, distributions channels are virtually free, however, to take advantage of them you need engaging content and the social connections to make this limitless communication network work for you. Content rules and Infrared is ready to help.

Excited yet? We are.

Fun Fact: Did you know? “You can’t just say it. You have to get the people to say it to each other,” says James Farley, CMO Ford. 37% of Generation Y knew of the Ford Fiesta before its launch in the United States as a result of influential bloggers. 25% of Ford’s marketing spending has been shifted to digital/social media initiatives and now Ford is the only US auto company that didn’t take a government loan.